Ultimaker 2+ product page

The Ultimaker 2+ is one of Ultimaker’s flagship models and the accompanying product page gets high traffic. We pay a lot of attention to pages like this, making sure it’s as optimized as possible.

As a product owner I:

  • Was in charge of coordinating the user research we did together with a research agency. The research consisted of interviews and eye tracking research where users navigated Ultimaker.com.
  • Worked together with stakeholders in discussing the research, getting input along the way
  • The old Ultimaker product template performed poorly in the user research, so I created a new UX concept based on research
  • Collaborated with a designer to design the new product page
  • Coordinated development with our developers
  • Coordinated testing with an external testing agency

 

View Ultimaker 2+ page